What Basically Is A Search Engine Optimized Theme

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I always say that Thesis Theme is a search engine optimized theme, not only me almost every Thesis Theme user says this. Today I got an email from a friend blogger asking me what basically is a search engine-optimized theme? Apart from links and keywords, website design also matters a lot. So, in my today’s article, I’ll talk about two factors that help to make any theme search engine optimized. Let’s start:

Search Engine Optimized Theme

The two factors that I think make any theme search engine optimized are:

The code should be optimized
The design should be simple and attractive

1. The code should be optimized

The first factor that makes any theme search engine optimized is the code. SEO code must be:As small as possible

As clean as possible
Easy for search engines to crawl

What is small code?

Let me explain this with the help of an example. Have a look at the two codes below.

Code 1: Non-Optimized

<font color="#000000" face="Lucida Console, Monaco, monospace" size="10" style="font-family: Lucida Console, Monaco, monospace;font-size: 12pt;color: #FF0100;font-weight: bold;">This is Example 1</font>

<font color="#000000" face="Lucida Console, Monaco, monospace" size="10" style="font-family: Lucida Console, Monaco, monospace;font-size: 12pt;color: #FF0100;font-weight: bold;">This is Example 2</font>

This code is non-optimized because it is long because the same font tag and attribute is taken two times. Now, let’s have a look at the optimized code.

Code 2: Optimized

<div class="example">This is Example 1</div>

<div class="example">This is Example 2</div>

Code 1 and Code 2 will produce the same output but the difference is that Code 2 is optimized because I’ve defined a class named example in the CSS file with all the font attributes and have used the same class twice for Example1 and Example2. It makes my code short and neat.
I mean to say that your website theme should optimally use CSS classes and IDs to make search engines happy. So, in the CSS file keep the code as short as possible, and try minimizing the ids and classes.

What is clean code?A clean HTML code is:The title of the site is simple and clean

Only one single style sheet is used

Less use of JavaScript

The main content of your site comes first after the header and navigation

Now, let’s move to the second part of theme optimization.

2. The design should be simple and attractive

I always say to keep a website design as simple as possible because of search engine optimization. How? I’ll tell you.

First I’ll talk a bit about Bounce Rate: Suppose, a new visitor visits an article on your blog through any search engine that says Google. Now, if visiting your article he/she hits the back button or returns to the Google search page, it can cause a negative effect on your Google search rankings. Google will think that the content on your site is not good or reliable which is why the visitor returned so quickly. In a nutshell, a high bounce rate = low rankings.

So, a search-optimized theme is that which is simple, attractive, and neat so that new visitors stay on your blog for a longer time thus decreasing the bounce rate.

Final Words

So, a Search engine-optimized theme always follows the two rules above i.e :The code is optimized
The design is simple and attractive

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