Custom-made shops have their own special charm that makes them stand out from stores that make a lot of things. However, it can be hard to stand out and make regular sales. Handmade sellers can easily reach a huge audience and make sales with TikTok Shop, which changes the game. This guide will show you the most important TikTok Shop tips that will help you improve your store, get more people to interact with it, and make more sales.
How to Use TikTok Shop
Let’s talk about what TikTok Shop is and how it helps people who sell handmade goods before we get into tactics.
How do I use TikTok Shop?
TikTok Shop is an online store that is built into the TikTok app. One-person and business sellers can list their goods, show them off in videos and live streams, and sell to customers straight from the app.
Why should people who sell handmade goods use TikTok Shop?
- Massive Reach: More than a billion people use TikTok around the world, which makes it easier to be discovered.
- Sales Driven by Engagement: TikTok’s algorithm likes creative, interesting material, so handmade goods get the attention they deserve.
- Seamless Shopping Experience: Users can shop without being redirected to another website, reducing friction in the buying process.
- Influencer and affiliate marketing: TikTok’s affiliate program makes it easy for artists to pitch handmade goods to their fans.
How to Set Up Your TikTok Store
First, sign up and make sure your shop is real.
So you can start selling on TikTok Shop, do the following:
- Go to the TikTok Shop Seller Center.
- Make an account to sell.
- Send in proof of business and tax information.
- Connect a bank account to pay.
- Add an interesting bio and profile picture to your shop page.
Second, make your product listings better.
- Use videos and pictures of high quality: Handmade goods are all about how they look. Display pictures and movies with lots of details that show off your craftsmanship.
- Write an interesting product description that focuses on benefits, unique features, and stories.
- Use terms Strategically: To make your product easier to find, use terms that are related to it in the title and description.
Making TikTok videos that go viral to sell handmade goods
1. Use stories to your advantage
One of the best ways to sell homemade goods is to tell a story about them. Show what goes on behind the scenes, how you make your art, or what inspires you.
2. Use challenges and trends
Keep up with the latest TikTok trends and use them in your videos. If a popular sound or challenge fits with your brand, join in to get more attention.
3. Show how the thing was made
Process movies are very interesting and help people understand how much work goes into making handmade items. Put together time-lapses, step-by-step guides, or crafting movies with an ASMR vibe.
4. Use hooks to get other people’s attention
The very beginning of your video is very important. Start with a strong hook like:
- “You won’t believe how I make this handmade jewelry!”
- “Watch me transform raw materials into a masterpiece.”
5. Use content made by users (UGC)
Get your customers to make videos of themselves using your goods or taking them out of the box. Showcase their work on your shop page to make people trust you.
TikTok Live Shopping is bringing in more sales.
1. Run interesting live streams
Live streaming lets you talk to possible buyers right away. Use limited-time offers to show off your goods, answer questions, and make people feel like they need to act quickly.
2. Work together with influential people
Work with TikTok stars in the same area as you to reach more people. TikTok has an affiliate program where a lot of influencers can promote your goods in exchange for a commission.
3. Give out special deals and discounts
Offer limited-time discounts, bundle deals, or freebies during live streams to get people to buy right away.
TikTok Shop Hacks for SEO and Algorithms
1. Be smart about hashtags
Use terms like #HandmadeShop, #SmallBusiness, #TikTokMadeMeBuyIt, and #HandmadeJewelry to get more people to see your posts.
2. Post at the best times
Look at your TikTok data to see when your audience is online the most, and then plan your posts around those times.
3. Check out comments and direct messages
Engagement is a big part of TikTok’s system. Responding to comments, starting talks, and direct messages (DMs) can help you get more attention.
Using TikTok ads to sell handmade goods
1. Play around with Spark Ads
With Spark Ads, you can push your own videos to more people without getting in the way of their feed.
2. Run ads that focus on conversions
You can make ads for people who are interested in handmade goods using TikTok Ads Manager. Retarget people who looked at your shop but didn’t buy anything.
Conclusion
When used correctly, TikTok Shop is a goldmine for people who sell handmade goods. You can get a lot more sales if you optimize your shop, make interesting content, use live shopping, and use the right marketing tactics. Start using these tips right away, and you’ll see your homemade business on TikTok grow!