There is a lot more competition in digital marketing than ever before, and it can be hard to rank for popular terms. Smart marketers should focus on low-competition terms that still bring in traffic and sales instead of fighting for keywords with a lot of competition.
We will talk about five low-competition keywords that every digital marketer in 2024 should focus on in this guide. We’ll also talk about why these keywords are useful, how to make content work better with them, and how to take over niche markets.
1. “AI-Powered Content Strategy”
Why this keyword is important
- AI is being used more and more in digital marketing, but many companies are still trying to figure out how to do it right.
- The competition for this long-tail keyword is smaller than for broad keywords like “AI marketing,” and it is more related to content strategy.
How to Get This Keyword to Rank Higher
- Make detailed guides on how AI can help with content planning.
- Case studies are a good way to show how AI has changed marketing strategies.
- Use more specific terms, such as “AI-driven content planning” and “machine learning in content marketing.”
Ideas for Content
- “How AI Can Revolutionize Your Content Strategy in 2024”
- “AI-Powered Content Strategy: Tools and Best Practices”
- “The Future of AI in Content Marketing”
2. “Voice Search Optimization Tips”
Why this keyword is important
- Voice search is very important now that smart speakers and voice helpers are becoming more popular.
- There isn’t much competition here because many businesses haven’t yet changed their content to work with voice search.
How to Get This Keyword to Rank Higher
- Pay attention to conversational and natural English keywords.
- Make material that answers common questions directly, like a FAQ.
- Local SEO is important because a lot of voice searches are based on place.
Ideas for Content
- “The Ultimate Guide to Voice Search Optimization”
- “How to Make Your Website Voice Search Friendly”
- “Voice Search SEO: Best Practices for 2024”
3. “Micro-Influencer Marketing Strategy”
Why this keyword is important
- Micro-influencers (people with 10,000 to 100,000 followers) are often more engaged with their fans than celebrities, which makes them valuable to brands.
- Micro-influencer marketing is still a niche area with a lot of open potential, even though influencer marketing is already full.
How to Get This Keyword to Rank Higher
- Talk about the pros and cons of working with micro-influencers instead of macro-influencers.
- Give step-by-step instructions on how to find micro-influencers and work with them.
- Success stories and data-backed ideas should be included.
Ideas for Content
- “How to Build a Winning Micro-Influencer Marketing Strategy”
- “Why Micro-Influencers Are the Future of Digital Marketing”
- “Best Platforms for Micro-Influencer Collaborations”
4. “Interactive Content for Lead Generation”
Why this keyword is important
- As an interesting way to get leads, interactive material like quizzes, polls, and assessments is becoming more popular.
- Marketers are looking for creative ways to get leads that go beyond the usual methods.
How to Get This Keyword to Rank Higher
- Describe the different kinds of interactive material and what they’re good for.
- Give some examples of interactive ads that worked well.
- Help people find you when they search for things like “best interactive content tools” and “how to use quizzes for lead generation.”
Ideas for Content
- “How to Use Interactive Content to Boost Lead Generation”
- “Top 10 Interactive Content Ideas for Higher Engagement”
- “Case Study: How Interactive Quizzes Drove 10x More Leads”
5. “Zero-Click SEO Strategy”
Why this keyword is important
- More answers are being shown directly in Google’s search results in the form of featured snippets and information panels.
- Marketers need to make their sites available on zero-click searches so that people can find them even if they don’t go to their site.
How to Get This Keyword to Rank Higher
- Pay attention to schema markup and organized data.
- Make material that quickly answers questions.
- Use bullet points and short lines to make your writing better for featured snippets.
Ideas for Content
- “Zero-Click SEO: What It Is and How to Adapt”
- “How to Optimize for Google’s Featured Snippets in 2024”
- “SEO in the Age of Zero-Click Searches: What Marketers Need to Know”
In conclusion
Digital marketers can get an edge over their rivals, get more targeted traffic, and move up in the SEO rankings by focusing on these five keywords with low competition. Focusing on niche topics, making useful material, and good optimization are the keys to success.
Put these plans into action right away to stay ahead of the race in 2024!