It takes time, work, and resources to make good material. But most companies and people who make content only use it once, which limits how many people can see and benefit from it. By adapting content for different platforms and groups, repurposing lets you get the most out of it, increase your digital marketing ROI, and make it last longer.
With this complete guide, we’ll look at the best ways to reuse content so that your message gets to as many people as possible while saving you time and effort.
1. Why Use Old Content Again?
Why reusing content is a good idea
- To get the most people to see your material, share it on a lot of different channels.
- Boost SEO: Use different types of material to get more visitors and move up in the search engine rankings.
- Avoid starting from scratch and save time and effort by using content that has already been written.
- Increase engagement: Show information in different ways so that people can learn in the way that works best for them.
- Increase Content Longevity: By updating and resharing useful content, you can make it last longer.
Different kinds of content that can be used again
- Blog posts
- Videos
- Podcasts
- Visuals and data
- Posts on social networks
- Webinars
- Examples of cases
- E-books
2. How to Find Content That Can Be Used Again
Look at your best-performing content.
- Most-read blog posts
- The most popular social media posts
- Well-known podcasts and movies
- Content that gets a lot of shares and conversation
Trending Content vs. Evergreen Content
- Evergreen Content: Content that doesn’t go out of style and is still useful (for example, “SEO Best Practices”).
- “2024 Social Media Trends” is an example of trending content that is up-to-date and can be shared again and again.
What the audience wants
- Use information about your community that you get from Google Analytics, YouTube Analytics, and social media sites to:
- What kinds of forms they like best
- What topics bring in the most people?
3. Making new use of blog posts
Turn blog posts into content for social media
- Send important ideas in separate tweets, LinkedIn posts, or Instagram slideshows.
- Share some quotes, facts, or useful advice from the story.
- Make a bunch of posts for Facebook, LinkedIn, and other sites.
Make videos out of blog posts
- Make a short explainer film that sums up the main points.
- Record a lesson or talk based on the blog post.
- You can turn text into animated movies with tools like Lumen5.
Create podcasts out of blog posts
- For an audio version, read the blog post in a way that keeps your attention.
- Talk about the subject with a professional in the form of a podcast.
- To keep it interesting, add personal thoughts and news about the business.
Make infographics out of blog posts
- In an infographic that looks good, you can highlight data, key points, or step-by-step guides.
- Make charts that people will want to share using apps like Canva, Piktochart, or Visme.
4. Other Uses for Videos
Turn YouTube videos into blog posts.
- You can use tools for copying like Descript, Rev, or Otter.ai.
- Change the text so that it can be read on a blog.
- Add pictures and headers that are good for SEO to make the page easier to read.
Take out short videos to share on social media
- Turn important moments into short videos that you can use on Instagram Reels, TikTok, and YouTube Shorts.
- For ease of access, add subtitles and comments.
- Use images and calls to action that are interesting.
You can turn videos into podcasts.
- Take the audio from a video and use it to make a podcast show.
- Use tools like Audacity or Adobe Audition to improve the sound quality.
Videos can be turned into GIFs and memes
- You can turn short video clips into shared GIFs with Giphy or EZGIF.
- Bring out the funny, educational, or inspiring parts.
5. Using podcasts in new ways
Make blog posts out of podcast episodes
- Record events and organize them into well-written blog posts.
- Time stamps and important points of conversation will make it easier to navigate.
Make quotes for social media
- Take wise words from show guests and make graphics to share on social media.
- To keep your visual identity consistent, use branding features.
Create YouTube videos out of podcasts
- You can add slides, animations, or other visuals to a show.
- Use tools like Headliner to make “audiograms” for social media.
6. Making new use of social media content
Turn your social media posts into blog posts.
- Make full-length blog posts out of social media posts that do really well.
- Add more information, data, and case studies.
Make stories and carousel posts
- Make posts with a lot of text into interesting carousels for Instagram and LinkedIn.
- Use parts of stories to keep people interested.
Turn Twitter threads into articles for LinkedIn
- Put together a structured LinkedIn post or Medium story from several tweets.
- Add more information and examples to each point to make it clearer.
7. Using Webinars and Live Streams for Other Things
You can split webinars into short clips.
- Take out the important parts and post them on social media.
- Make teasers to get people to watch the whole recording.
You can turn webinars into e-books or guides.
- Make webinar lessons available as e-books or PDFs that people can download.
- Structured chapters, checklists, and practical takeaways should be added.
Make a course online
- You can build an online course around the material of a webinar.
- Separate the information into modules and add extra resources to go with them.
8. Reusing Content EfficientlyTools
Tools for Making Content
- (Infographics and Visuals) Canva, Visme, and Piktochart
- Lumen5, Animoto, and InVideo (Reusing Videos)
- Podcasts and audiograms from Headliner, Wavve, and Descript
- Rev, Otter.ai, and Trint (Translation and Captions)
Tools for distributing content
- Social media scheduling tools like Buffer, Hootsuite, and Sprout Social
- Zapier and IFTTT (e-commerce)
- Blog publishing: WordPress, Medium, and Substack
9. Figuring Out How Well Repurposed Content Works
Things to Keep an Eye on:
- For blog views and link sources, use Google Analytics to track website traffic.
- Likes, shares, comments, and watch time are all engagement metrics.
- Performance in SEO: keyword ranks and backlinks.
- Email sign-ups, downloads, and sales are all examples of lead generation.
Changing plans based on data analysis
- Find the repurposed forms that work best and do more of them.
- Try posting on different sites and at different times.
- Keep older content that has been reused up to date and fresh so that it keeps working.
In conclusion
Reusing content is an important way to make your digital marketing efforts more effective and reach more people. You can save time, get more people to interact with your brand, and make it more visible by converting existing material into different formats and sharing it through different channels.
Start using these tips right away, and your content will start to work harder for you.