To turn viewers into leads and customers, you need a landing page that converts well. But a lot of businesses think that expensive tools and expert designers are needed to make a landing page that works. Good news: if you know what to do and have the right tools, you can make a strong landing page without spending a lot of money.
In this guide, we’ll show you how to build, test, and launch a landing page that converts that doesn’t break the bank.
1. Know the Basics of a Landing Page That Gets People to Buy
Let’s talk about the most important parts of a landing page before we get into the planning process:
- Strong Headline: Makes the deal clear and gets people’s attention.
- Engaging Subheadline: Gives more information and emphasizes the worth.
- Strong Call to Action (CTA): This part of the page tells users what they should do next.
- Visuals of high quality: Builds trust and interest.
- Minimal navigation—Lessens distractions and keeps people on track.
- Social proof: Testimonials or reviews that give people more trust.
- Mobile optimization makes sure that the experience is the same on all devices.
- Fast Load Time: This keeps people from leaving because pages are too slow.
2. Picking Tools and Platforms That Don’t Break the Bank
Web page builders that are free or don’t cost much
You can use cheap landing page builders like these if you don’t want to pay a web developer:
- Carrd has free and paid plans that start at $9 a year.
- Google Sites – Free
- WordPress + Elementor (free, but you can buy extra features for extra money)
- Mailchimp Landing Pages (use them for free to get started)
- Unbounce (Trial + Basic Plan): To try out before committing fully
Domains and hosting that are cheap
- For cheap name registration, use Namecheap or Google Domains.
- Pick a hosting service that won’t break the bank, like Bluehost, SiteGround, or Hostinger.
Free resources for design and images
- Canva has free designs for making logos and graphics.
- You can get free high-quality pictures from Unsplash, Pexels, and Pixabay.
- Free animated images from LottieFiles to get people interested.
3. A step-by-step guide on how to make a landing page
3.1: Write down your goal.
- What do you want people to do when they visit? (Sign up, buy, download, etc.)
- To get the most conversions, keep the page fixed on a single goal.
3.2: Make a catchy headline.
- Use catchy phrases like “Boost Your Sales with This Free Guide” to get people’s attention.
- Make it clear, focused on benefits, and interesting.
3.3: Write convincing text
- Make sure to explain the issue and how your offer can help.
- It’s easy to skim when you use bullet points.
- Keep your words short and to the point.
3.4: Make your design simple.
- Pick a plan that is simple and clean.
- For example, “Get Started Now” is a good example of a strong call to action button.
- To make it look official, use only two or three colors and fonts.
3.5. Add proof from other people
- Including reviews from real people is important.
- Showcase press comments or success stories from customers.
3.6: Make it mobile-friendly
- Make sure that the page works well on smaller computers.
- Use free tools like Google’s Mobile-Friendly Test to check how flexible your site is.
3.7: Make it faster to load
- Use TinyPNG or ImageOptim to shrink pictures.
- Cut down on page features to keep the file size below 2MB.
4. Making changes to get more conversions
A/B Testing on a Budget
- You can try out different headlines, calls to action, and styles for free with Google Optimize.
- Keep track of the results and make changes based on the data.
SEO and strategies for getting free traffic
- In headlines and meta descriptions, use buzzwords.
- Spread the word about the page on social media and in the right groups.
- Make a blog post that links to the home page to get more people to visit.
Free Tools for Analyzing
- Google Analytics to learn more about your visitors.
- Hotjar’s free plan lets you make heatmaps and study how visitors behave.
5. Free Launch and Promotion of Your Landing Page
Promoting on social media
- Spread the word on Reddit, Twitter, Facebook, and LinkedIn.
- Join Facebook groups and sites that are specific to your interests.
Marketing with Email
- Include a handwritten message on the page and send it to your email list.
- Use free tools like MailerLite or Moosend to send emails.
Work together with influential people
- You can get micro-influencers to share your page by giving them free trials or other rewards.
Use community and free PR
- If it’s a digital tool, add your page to Product Hunt.
- Take part in important Quora discussions and include your link in a subtle way.
In conclusion
Making a landing page that gets a lot of conversions doesn’t have to cost a lot of money. You can make a powerful landing page that gets results without spending a lot of money if you use free or cheap tools, plan ahead, and use the right optimization techniques.
Follow these steps right away and see your sales go up!