The tools you use can often make or break your marketing efforts in today’s digital world. Most marketers know about big names in the field, like Google Analytics, HubSpot, and SEMrush. But there are a lot of lesser-known tools that can make your marketing plan much better and increase your return on investment (ROI).
This article will show you 10 digital marketing tools that aren’t getting enough attention that can help your business be more productive, connect with customers better, and make more money in 2024.
1. Ocoya: Social media automation powered by AI
What does Ocoya mean?
Ocoya is a content marketing tool that does everything. It uses AI to create content and automates scheduling and analytics. It makes it easy for marketers to make, post, and examine content on a number of different social media sites.
What’s important:
- AI-made hashtags and notes
- Integrated schedule for social media
- Automation of data and analytics
- Shopify can now handle e-commerce.
How Ocoya Increases ROI:
Ocoya helps marketers improve engagement rates and streamline processes by cutting down on the time needed to create content and post on social media.
2. Surfer SEO: Content Optimization Driven by AI
What does Surfer SEO mean?
Surfer SEO is a content optimization tool that looks at the best search results and gives you tips on how to make your site rank higher in search engines.
What’s important:
- Researching keywords and looking at SERPs
- AI-powered writer for content
- Audits of SEO and backlink research
- Advice on how to organize content
How Surfer SEO Increases Return on Investment:
Surfer SEO helps businesses make highly optimized content, which boosts organic traffic and conversion rates and makes them less reliant on paid ads.
3. Missinglettr: Blog Drip Campaigns That Are Run Automatically
What does Missinglettr mean?
Missinglettr turns blog posts into interesting social media campaigns by creating a number of posts that are meant to bring people back to your website.
What’s important:
- Drip ads run automatically
- Post comments made by AI
- Scheduling for multiple platforms
- Analytics and keeping track of success
How Missinglettr Increases ROI:
It finds new uses for blog posts you already have, so they get more views and comments while you spend less time selling them on social media.
4. Adzooma: PPC Optimization Powered by AI
What does Adzooma do?
Adzooma is an AI-powered platform that helps businesses improve the success of their Google, Facebook, and Microsoft ads with little to no manual work.
What’s important:
- Campaign suggestions based on AI
- Automatic changes to bids
- Analysis of competitors
- Tracking how well ads do
How Adzooma Increases ROI:
Adzooma makes sure that less money is wasted on ads and more people convert by improving PPC campaigns in real time.
5. SE Ranking: A Cheap All-In-One SEO Suite
How do you rank on SE?
SE Ranking is a cheap alternative to more expensive SEO tools that lets you watch keywords, keep an eye on backlinks, and study your competitors.
What’s important:
- Tracking ranks for more than one place
- Checking the website and looking at the on-page SEO
- Monitor and check backlinks
- Keyword study on competitors
How Ranking in SE Works to Increase ROI:
It gives businesses deep SEO insights for a lot less money than competitors like Ahrefs and Moz, which helps them make choices based on data.
6. Brand24: Social listening in real time
What does Brand24 do?
Brand24 is a strong social listening tool that helps companies keep an eye on what people are saying about their brand, see how people feel about it, and interact with customers right away.
What’s important:
- Alerts for company mentions in real time
- Analysis of sentiment
- Finding influential people
- Benchmarking for competition
How Brand24 Increases ROI:
Businesses can improve their brand’s image, solve problems quickly, and make customers more loyal by listening in on what they have to say.
7. Grow – An Interactive Content Creator
How do I use Outgrow?
Outgrow lets marketers make interactive content like quizzes, calculators, and polls, which keeps users interested and helps them find new leads.
What’s important:
- Making interactive material with drag-and-drop
- Forms for getting leads
- Templates that can be changed
- Analytics and keeping track of success
How Outgrow Increases ROI:
Interactive material gets more people to interact with it and buy something, which makes it a useful tool for getting new leads and keeping old ones.
8. ConvertFlow: Customized calls to action on websites
What does ConvertFlow do?
Businesses can use ConvertFlow to make calls to action (CTAs) that are highly personalized based on how users behave, which increases conversion rates.
What’s important:
- Landing pages that change
- Sticky bars and pop-ups
- Unique CTAs based on how visitors act A/B testing and data analysis
How ConvertFlow Increases ROI:
ConvertFlow helps you get more leads and sales by sending targeted texts to the right people at the right time.
9. SparkToro: A Platform for Audience Intelligence
What does SparkToro do?
SparkToro looks at people’s internet habits, social media use, and content preferences to help businesses figure out who their target audience is.
What’s important:
- Research and views into the audience
- Tracking on websites and social media
- Audience study of competitors
- Reports that can be changed
SparkToro’s Ways of Increasing ROI:
SparkToro helps businesses make better marketing plans and targeted efforts by giving them detailed information about their audience.
10. Frase: AI-powered writing and research of content
What does Frase mean?
Frase is a tool for marketers that helps them quickly make high-quality content that is also good for SEO. It performs content research and writing using AI.
What’s important:
- Content briefs made by AI
- A look at the competition
- Keyword improvement based on NLP
- Content evaluations and ideas for improvement
How Frase Increases ROI:
Frase cuts down on the time it takes to make content and boosts organic search results by automating content research and writing.
In conclusion
Popular marketing tools are still the norm, but these lesser-known tools have special benefits that can make your marketing much more effective and increase your return on investment (ROI). Using these tools can help your business stand out in 2024, whether you’re trying to improve your pay-per-click (PPC) campaigns, make content creation easier, or learn more about your community.
Which of these less well-known business tools do you like the most? Tell us what you think in the comments!